Tuesday, October 09, 2007

BOOK REVIEW: Values-Driven Business

Values-Driven Business: How to Change the World, Make Money and Have Fun
Authors: Ben Cohen and Mal Warwick

What is the definition of Corporate Social Responsibility (CSR)? Ask 5 people and you will likely get 5 different answers. Mal Warwick and Ben Cohen’s book does not offer us a specific definition, but openly describes the unlimited options that businesses have to incorporate the various CSR values each finds uniquely important.

Perhaps your business would like to make a priority of giving back to the community or working on creating a supply chain that has minimal negative social and environmental effects, but you do not know how to get started. Maybe you are a business owner that desires to generously reward your employees, but fears it could affect your “bottom line.” Values-Driven Business inspires and encourages companies to pursue their own individual choices for CSR by sharing a number of stories from existing successful companies.

For instance, Juniper Communities, an assisted living company, built a 95-unit facility following nationally recognized building standards, resulting in a LEED certified building and revealing its commitment to a lighter footprint. Immaculate Baking not only buys the rights for the art used on its packaging for its organic goods, but was inspired to create a foundation that supports many of these artists that were more than just “struggling”, but barely surviving. Eileen Fisher, a women’s clothing company, offers a generous benefits package to its employees that includes profit sharing and $1000 per year, per employee for wellness classes and treatments.

Just as important as its stories, this book becomes an invaluable resource providing suggestions and tools a business can use to take the first step in implementing values unique to the goals of each enterprise. The authors decide to use the term Value-Driven Business in their book rather than CSR, but as explained in the preface it is a personal preference and along with a number of other common terms, can be used interchangeably.

The authors focus on the Small and Medium Based Businesses out there that are either curious about this concept or are ready to jump head first into this emerging and exciting facet of business. Whatever the goal of the reader, this book takes a step-by- step approach to encouraging enterprises to make decisions based on social, environmental and economic principles. It asks the reader critical questions such as “why are you in business?”, “are you ready to take the plunge?” and “can you make money in a values-based business?” The authors provide the guidance and tools for each individual business to answer the questions for itself.

Monday, October 01, 2007

EVENT: Webinar - Green Purchasing

A Green Purchasing Policy is essential for a sustainable workplace: it reduces your ecological footprint, minimizes unnecessary costs, and indicates to stakeholders your organizations’ dedication to people and the planet. This webinar provides the strategic framework and practical tools needed to develop and implement an effective Green Purchasing Policy.

Green Purchasing Webinar
Location: Online, At Your Desktop!
Cost: $50
Sign-Up: Here

Topics to be covered include:

-- Why It Is Important to Buy Environmentally Preferable Products
-- Definitions of Environmentally Preferable Purchasing
-- The Identification of Desired Environmental Attributes
-- Balancing Environmental Considerations with Performance, Availability, and Cost Requirements
-- How to Empower a Green Purchasing Team
-- Identification of Initial Priorities
-- Assigning Responsibilities and Establishing Deadlines
-- The Use of Existing Environmental Labeling and Certification Programs
-- Creation of a Communications Plan
-- Developing Measurable Goals and Reporting Requirements
-- Regular Policy Reveiw

This webinar is co-hosted by Alex Szabo of TheGreenOffice.com, a company dedicated to accelerating the transition to sustainability in the workplace. Through the online sale of green office products, expert sustainability consulting, and strategic carbon offsetting, TheGreenOffice.com works to make office greening easy and cost effective.

EVENT: Webinar - Understanding Carbon Offsets

Today, Americans introduce roughly 6 billion tons of CO2 into the atmosphere annually – over 25% of the 20 billion tons released worldwide – exacerbating the effects of global warming. Government initiatives such as the Kyoto Protocol attempt to curtail the impacts, but these initiatives are still years away from reaching full fruition. In the absence of effective government regulation, public demand for action has put a value on projects that reduce emissions, which in turn generate emission reduction credits. These credits are then used in carbon offsetting efforts.

Carbon offsetting is a relatively new concept for most people and, as such, has generated a good amount of debate. While simple at first glance, the market mechanisms supporting the generation and sale of offsets, as well as the way in which this activity results in actual emission reductions, are somewhat complicated. That's why we are pleased to offer:

Understanding Carbon Offsets, An Online Webinar

Location: Online, At Your Desktop
Cost: $50
Sign Up: Here

In this webinar we will explore how emission reduction credits are generated, tracked, and “retired”. At the end of this webinar, you will:

-- Have a clear understanding of the voluntary carbon offset market;
-- Understand how carbon credits are generated, traded, and “retired;”
-- Know how to accurately quantify an organization’s carbon footprint;
-- Be able to identify key criteria for procurement of high quality, unassailable carbon offsets;
-- Possess the ability to take an organization carbon neutral.

This webinar is co-hosted by Alex Szabo of TheGreenOffice.com, a company dedicated to accelerating the transition to sustainability in the workplace. Through the online sale of green office products, expert sustainability consulting, and strategic carbon offsetting, TheGreenOffice.com works to make office greening easy and cost effective.