Thursday, April 17, 2008

NEWS: Survey Says…

A recent study by Sirota Survey Intelligence, a firm that specializes in attitude research, recently published a survey reinforcing the widely known correlation between a company’s corporate social responsibility (CSR) initiatives and employees’ attitudes about key drivers and motivators related to job satisfaction. Seventy per cent of the 1.5 million employees from 70 organizations responded that they are positive about their employer’s commitment to CSR. The data indicated that employees who feel positive about the company’s CSR initiatives also feel positive about other key indicators of the company’s success, such as:

- Senior management’s integrity
- Senior management’s inspirational sense of direction
- Organization’s competitiveness in the marketplace
- Company’s interest in employees’ well-being
- Employees’ engagement or pride in their organization

Click here to read the article and survey data: Satisfied With Company’s Social Responsibility Are More Engaged and Positive

This is certainly not breaking news – in recent years, many studies have been conducted to determine what incentives motivate employees and repeatedly show that more employees are pursuing careers with companies that are socially and environmentally responsible. In addition to the cost savings of implementing “green” operations, employers also enjoy fewer recruiting, hiring and training expenses in the long-term, as companies with integrated CSR strategies are more likely to attract and retain top talent.